NWO's sponsoring policy

Sponsoring

Requests for 'sponsoring' of projects: financial contributions in exchange for brand promotion are not accepted. NWO does not sponsor.

NWO does not just want to have its name associated with a project or event. It also wants to be actively involved in thinking about the form and content right from the start. Besides specific knowledge, this involvement could also take the form of financial support, providing a location or supplying equipment. These projects all fall under the umbrella term 'partnership'.

Partnerships

Based on a set of criteria that reflect NWO's strategy and communication spearheads, a number of partnership projects are selected each year. NWO has formulated a partnership strategy to ensure that each partnership is evaluated in a uniform and consistent manner.
Partnerships are only entered into with parties whose positioning and core values match those of NWO. In tangible terms this means that parties:

  • Must be the best in their discipline
  • Have a clear focus on excellent content 
  • Aim for superb service 
  • Have a connecting role within their discipline 
  • Operate in a transparent and professional manner 
  • Are not an individual

Partnership criteria

The proposed partnership must satisfy the following criteria:

  • Science must take centre stage; i.e. disseminating knowledge to society, and/or demonstrating the need to invest in science 
  • Is cross-disciplinary in nature 
  • Reaches a target group aged at least 18 years or older and has a national coverage
  • Is of outstanding quality: the project should have a professional plan and organisation and the budget submitted should be realistic and balanced 
  • Relates to the NWO strategy and furthers the communication spearheads 
  • Is a partner that NWO wants to be associated with and that provides an added value to NWO in this respect 
  • Gives NWO the opportunity to contribute ideas to and shape the content and form of the project 
  • Can provide measurable results (number of visitors, media exposure, website analytics, etc.)
  • Finally, the spectrum of partnerships entered into should reflect the diversity of our target groups

Contact

Partnership proposals can only be assessed properly if these consist of a project proposal, a plan and a budget.

The project proposal can be submitted by post or e-mail to:

Kim van den Wijngaard
NWO - Information and Communication
PO Box 93138
2509 AC The Hague
+31 (0)70 344 05 42
k.vandenwijngaard@nwo.nl

last modified on 30 March 2010